[Editor's Note: The following text is an announcement from Mang Inasal Philippines, Inc.]
MANILA, Philippines – Mang Inasal Philippines, Inc. won a medal for its "Pinag-isang Puso" campaign during the Kidlat Awards held last March 31.
The Kidlat Awards is an annual creative competition led by the 4A’s Philippines’ Creative Guild. It celebrates and recognizes the country’s best advertising work of the past year. This year’s ceremony was held in Boracay, Aklan.
In early 2016, the country’s national basketball team, Gilas Pilipinas, became part of the FIBA Olympic Qualifying Tournament. As the Official Restaurant of Team Gilas Pilipinas, Mang Inasal created the Pinag-isang Puso mobile app, where Filipinos can show support for their sporting heroes.
By doing the “pinag-isang puso” move with their mobile phones at hand, fans were able to leave their mark on the website’s world map.
Utilizing an accelerometer and geolocator, Mang Inasal was able to record these gestures real-time and pin the location of fans on the website, making it possible for Filipinos to show support for their home team, wherever they are in the world. Thousands of Filipinos were able to take part in the campaign.
Its success earned Mang Inasal a Silver metal under the Mobile Category, where a campaign must demonstrate performance on portable platforms. Multi-award-winning creative agency DDB Philippines and digital agency Tribal Worldwide are Mang Inasal’s official agency partners for this campaign. - Rappler.com